Apex Home Services
Home Services · Paid Ad Optimization + AI Content
The Challenge
Apex was spending $8,000/month on Google Ads with a cost-per-lead of $94 and no clear attribution. Their content was inconsistent and their organic presence was nearly zero.
What We Did
We rebuilt their Google Ads structure from scratch using AI-driven audience segmentation and creative testing. Simultaneously, we launched a local SEO content strategy targeting high-intent service keywords across their 12 service areas.
"STW transformed our lead pipeline. We went from 12 leads a month to over 80 — in 60 days."
Rachel M.
CEO, Apex Home Services
Results
Key Win
7x more leads at 77% lower cost
Cost Per Lead
$94
$22
Monthly Leads
12
84
Ad Spend
$8,000
$6,200
Organic Traffic
320/mo
2,100/mo