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The Team Behind STW

STW AI Marketing is an AI automation agency built to give small businesses the kind of lead capture, retention, and reputation tools that used to be reserved for companies with enterprise budgets. We build AI bots that handle the busywork — instant lead response, membership retention, review generation, and more — so business owners can focus on running their business, not chasing follow-up. Sales That Work.

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To give small businesses enterprise-grade automation, without the enterprise price tag or complexity.

Our values

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Simplicity

We build automation that works out of the box — no jargon, no complexity, no technical skills needed.
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Integrity

We're straightforward about what our bots can and can't do — no overselling, no empty promises.
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Results

Every automation we build is tied to a real outcome for your business: more leads, more retention, more reviews.

Our team

Meet the awesome folks who make all of this possible day to day

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Walter

Founder & CEO

Walter brings 20+ years of IT leadership experience — including roles as a global VP of IT and other senior technology roles to STW AI Marketing. He founded the company to bring enterprise-grade infrastructure thinking to AI-powered sales automation for small businesses.

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Sabrina

COO

Sabrina is an operations and growth leader with a background in scaling agency teams. Obsessed with systems, repeatability, and making sure every client gets the same level of attention as the first.

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Trinity

Head of Product Growth

Trinity leads product growth at STW AI Marketing, partnering directly with clients to build out automated systems for social media and websites. She holds a Master's degree in Communications, with a specialty in publishing, from George Washington University — bringing a strong foundation in content strategy and audience engagement to every client build.

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Sherlock

Chief Canine Officer

Sherlock is a corgi with a deceptively simple mission: maximize office morale, one belly rub at a time. As Chief Canine Officer, he oversees all social interactions at STW AI Marketing, conducting mandatory "paws for a break" sessions and ensuring no employee — or client — leaves without proper pets. His short legs may keep him low to the ground, but his standards for workplace happiness are sky-high. Unlike the rest of the team, Sherlock has never once needed AI to close a deal — just ears, eyes, and an irresistible underbite.

Want to meet the team?

Book a free demo and we'll walk you through exactly how STW can put your sales on autopilot.